The brand new Cadillac F1 crew introduced on Wednesday one 12 months Partnership with Jim Beam This makes the American Bourbon distill his official companion of spirits.
“This partnership brings collectively two American Heritage icons to create one thing actually particular,” stated Dan Towriss, CEO of TWG Motorsports, Cadillac F1’s property group. “Method 1 is a world scene, and we need to take our followers on this journey with us at each stage of the method.
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“Our imaginative and prescient goes past the race – we construct a crew that lives the place sport, expertise and tradition collide. Jim Beam becoming a member of our household of companions, the momentum behind this undertaking is strengthening day-after-day whereas we’re getting ready for our beginnings subsequent 12 months.”
The settlement follows a June announcement during which Tommy Hilfiger, an American style model, was appointed official companion of clothes for the crew that may make its debut on the Method 1 grid in 2026.
Partnerships current Cadillac’s need to be an actual American crew in competitors in a world collection which consists primarily of European groups. Valtteri Bottas and Sergio Perez have been named the primary drivers, however the native of California, Colton Herta, leaves Indycar to change into Cadillac’s take a look at pilot in an effort to win the tremendous license he must compete in F1.
Jim Beam’s settlement continues a relationship with Cadillac which dates again to greater than a century. Fred Noe, the grasp distill of the seventh era of Jim Beam, at all times leads a Cadillac in tribute to the automotive which helped defend the inheritance of his household.
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That is Jim Beam’s first motion within the F1 house, however the distillery has agreements with the Chiefs of Kansas Metropolis And Dallas Cowboys and the Los Angeles Dodgers, which belongs to the identical group which owns Cadillac F1. Jim Beam additionally has sponsorship agreements with the USA Soccer Soccer Federation, Indianapolis 500, Nascar and Dick Johnson Racing of Australian Supercars.
Jim Beam will use the model partnership on and out of the automotive all through the F1 season throughout the multi -year settlement.
“Each the automotive race and the creation of Jim Beam Bourbon demand that every particular person and moved half meets to create a constructive collective consequence,” stated Rashidi Hodari, managing director of James B. Beam Distilling Co. “That is very conforming to the best way we deliver Jim Beam to the world. The crew of the stands and our staff from the distillery are each connections that make it potential to type the manufacturing that saves. conjures up us.
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