Over the past two decades, Ring Culture has taken over the NBA. Ring Culture is loosely defined as an increased valuation of a championship ring. Followers of ring culture will tend to look down on players who have not won a title. Not having a ring instantly drops their ranking, and that’s why we have the Ringless Fellowship.
The effect of Ring Culture has been felt throughout the basketball world, even at the highest levels, affecting even the decisions of the world’s best players. In the summer of 2016, Kevin Durant was about to make the most important decision of his career, one that was supposed to shake up the basketball world.
