Kevin Durant’s social media posts are very lucrative.
The Phoenix Suns superstar and his @easymoneysniper The Instagram account is number 7 in the list of top 10 NBA players who are the biggest social media influencers in the league, and their potential revenue from ad revenue is increased through their videos and photos on the platform.
NBA media website FadeawayWorld.net compiled the study, based on player follower and impression data on Instagram.
Here are the top 10 players, their follower counts, and the potential money they generate per sponsored post based on their engagement rate:
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LeBron James, Los Angeles Lakers — $159,706,783; $339,250
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Stephen Curry, Golden State Warriors — $56,604,116; $124,050
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Russell Westbrook, Denver Nuggets — $23,023,157; $62,150
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Kyrie Irving, Dallas Mavericks — $20,122,529; $56,000
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Lonzo Ball, Chicago Bulls — $18,271,602; $52,000
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Klay Thompson, Mavericks — $17,050,791; $49,300
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Kevin Durant, Suns — $13,384,084; $40,950
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Chris Paul, San Antonio Spurs — $11,789,812; $37,150
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Damian Lillard, Milwaukee Bucks — $10,384,332; $33,700
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Paul George, Philadelphia 76ers — $10,252,596; $33,350
Fadeaway World CEO Nemanja Vukasinovic said in an email: “While many NBA players, and athletes in general, choose to stay away from social media, a good percentage… have found ways to monetize their influence through sponsorships and more. …
“What is surprising is the difference in potential earnings between players in the league, which shows that good engagement with social media can also lead to good earnings off the field.”
This article was originally published on the Arizona Republic: Kevin Durant among most influential influencers; LeBron and Steph Curry top the list
