Logan Paul has proven to be exceptionally remarkable in every field he has entered, be it wrestling, boxing, social media, and extravagant ventures.
In addition, its energy drink brand, PRIME Hydration, has become very popular with the target market and has has cemented its place as one of the most popular energy drinks available today.
Part of PRIME’s success as a major brand is linked to its exceptional marketing strategy, with the beverage being a major sponsor of major sports and entertainment avenues.
PRIME has become the official sponsor of giants like FC Barcelona, Bayern Munich and UFC and more recently has acquired the center ring sponsorship for WWE’s PLEs, which was revealed last week on SmackDown.
Now, Logan Paul and his business partner KSI have entered the basketball arena and become the official sports drink of NBA legends, the Los Angeles Lakers. The duo can be seen donning their iconic uniforms and posing with the PRIME energy drink while shooting basketball hoops to promote the partnership. You can view the announcement here.
“Lakers x @PrimeHydrate Hydration: Get ready LA, PRIME Hydration is the new official sports drink of the Los Angeles Lakers.”
As PRIME Hydration spreads its wings to all major sports around the world, it would be interesting to see what area it will target next for its marketing and future expansion as a brand.
What do you think about PRIME being the official partner of the Los Angeles Lakers? Sound off in the comments!
